AS SEEN IN PHOENIX MAGAZINE & ON ABC'S SHARK TANK
In January 2015, W.P. Carey School of Business graduate Allison DeVane was a hopeful, creative entrepreneur. In 2014, the seasoned barista discovered a novel approach to coffee, a re-imagination of traditional tea. Teaspressa, her invention, demonstrates a modern-day approach to premium tea crafted like gourmet coffee drinks. In April 2015, I teamed with DeVane as a Creative Director for Teaspressa offering copywriting and photography for the company’s brand development; my words and imagery were of the first formal presentations of the tea to consumers. Since our collaboration, Teaspressa has acquired prime real estate for its first brick and mortar location in Downtown Phoenix, successfully exceeded fundraiser goals for the Kickstarter launch of its signature tea blends by 200% and has been selected for unique features by Fox 10, ABC and Forbes.