AS SEEN IN TRAVEL & LEISURE, USA TODAY AND NATION'S RESTAURANT NEWS
- Established brand identity, inaugurated evergreen brand visual language through expert level typography and layout standards.
- Developed and launched integrated, multi-channel print, digital, web and social marketing campaigns that differentiated brand from competitors, increased average check and propelled sales across day parts.
- Credited with delivering creative design and market launch of the most impression rich LTO items in company history, including Jacked O Lantern protein shake, Avocado Nice Cream superfruit bowl, and Mindful Matcha fresh juice. Top performing item launch across social surpassed engagement goal by 239%.
- Curated content with one influencer partner alone resulted in the company's 2nd most engaging organically shared media of all time, soaring +603.9% from social activity on day prior, garnering 4.93% engagement rate and 16.06% engagement on reach at close of day.